Data Analyst | Data Science Enthusiast
Data Analyst with expertise in Python, SQL, Power BI, and data visualization. Skilled in market research, trend analysis, and cybersecurity. Passionate about transforming raw data into actionable insights to drive business growth.
Data Analysis & Optimization: Analyzed advertising data from Google Ads and Bing Ads to optimize campaign performance, maximize ROI, and enhance audience targeting.
Data Visualization & Reporting: Built interactive dashboards and reports using Tableau and Power BI to track key performance indicators (KPIs) and ad performance insights.
A/B Testing & Statistical Analysis: Conducted A/B testing and applied statistical methods to evaluate ad performance, optimize bidding strategies, and improve conversion rates.
Data Extraction & Cleaning: Used SQL and Python (Pandas, NumPy) to extract, clean, and transform large datasets for trend identification and campaign improvements.
Web Analytics & Tracking: Leveraged Google Analytics to monitor user behavior, website traffic, and ad effectiveness for data-driven decision-making.
Collaboration & Strategic Insights: Partnered with marketing and product teams to translate data insights into actionable strategies, improving advertising effectiveness.
Optimized Online Marketplaces: Implemented and optimized product listings on Shopify, Amazon, and Walmart, improving visibility and sales performance.
Market & Competitive Research: Conducted thorough market research and competitive analysis to identify trends, pricing strategies, and opportunities for growth.
Data-Driven Decision Making: Analyzed ecommerce performance metrics, conversion rates, and customer behavior to optimize product listings and marketing campaigns.
Collaboration & Marketing Execution: Worked with cross-functional teams to enhance email marketing campaigns, ensuring targeted outreach and improved customer engagement.
Developed responsive, cross-browser applications using HTML5, CSS3 (SASS/SCSS), and JavaScript (ES6+).
Built modular, reusable components in React (Hooks, Redux), reducing code redundancy and improving maintainability.
Ensured robust performance through code splitting, lazy loading, and other optimization techniques, enhancing page load speed.
Collaborated closely with designers, back-end developers, and QA teams to align deliverables with stakeholder requirements.
Adhered to WCAG accessibility standards and implemented SEO best practices, resulting in improved user experience and search visibility.
Maintained source control using Git and GitHub; performed code reviews to enforce code quality, consistency, and best practices.
Participated in daily stand-ups, sprint planning, and retrospectives under Agile/Scrum methodologies.
Integrated continuous integration and delivery (CI/CD) pipelines (e.g., Jenkins, GitHub Actions) for automated testing and deployments.
Authored unit and end-to-end tests using Jest and Cypress, minimizing bugs and regression issues.
Produced comprehensive reports detailing data system operations and effectively monitored system errors. Successfully completed assigned tasks within specified timeframes, consistently meeting or exceeding project objectives. Conducted thorough network and system part evaluations, proactively identifying areas requiring maintenance and recommending solutions. Utilized active verbs to convey technical proficiency and experience in computer system technology.
Developing a cross-platform AI-powered task management application that combines intelligent task tracking with motivational psychology to help users achieve their goals more effectively.
Developing an advanced lead generation tool that automates the process of identifying and qualifying potential business leads from multiple sources, with intelligent data enrichment and validation capabilities.
Developed a full-stack application that enables seamless product importing from IndiaMART to Shopify stores, streamlining the product sourcing process for e-commerce businesses.
Developed an efficient product search tool that processes multiple product queries simultaneously, identifying products and their variant IDs from large product feeds.
Created a GUI application using Tkinter to validate product listings against Google's policy requirements, helping identify and flag non-compliant product descriptions.
Developed a comprehensive text analysis dashboard using Streamlit that extracts and analyzes text from articles to compute various metrics for sentiment analysis and readability assessment.
Completed a comprehensive customer churn analysis simulation for XYZ Analytics, showcasing advanced data analytics capabilities and strategic problem-solving skills.
Completed an intensive job simulation focused on Data Management and Engineering for Commonwealth Bank's Data Science team.
Led a comprehensive data visualization project for Tata Consultancy Services, focusing on creating impactful business insights through effective visual storytelling.
Developed and implemented comprehensive Identity and Access Management (IAM) strategy for enterprise systems.
IIIT Bangalore
L.J. Institute of Engineering & Technology
+91 7016792897 (Mobile)
B 430, Gujarat Housing Board Society, Near Ramji Mandir, Bhadreshwar, Sardar Nagar, Ahmedabad, Gujarat, 382475